PUBLICITY
Developing a Multimedia Publicity Plan
Your prospects’ and customers' sources of news and information have expanded, so, to gain the leads you’re after, you need to be where they are. That means broadening your strategies for delivering your marketing message via traditional and new media. Learn more
branding
Positioning Yourself as an Expert Source
Part of the purchasing decision for any prospect or customer lies in your ability to serve their needs or meet their challenges. Building awareness about your capabilities and your brand—becoming an acknowledged expert and keeping your brand front-of-mind—can be a key part of lead-building. It starts with getting your information into the right newsmakers’ hands. Learn more
CUSTOMER RETENTION
Loyalty Breeds Customer Devotion
Since 1981, customer loyalty programs have exploded. Consumers under 30 may not remember a time when they went to a supermarket and bought groceries—or fixed a car or checked into a hotel—without showing a customer loyalty card. Learn more
- PUBLICITY
- Developing a Multimedia Publicity Plan
- branding
- Positioning Yourself as an Expert Source
- CUSTOMER RETENTION
- Loyalty Breeds Customer Devotion
Optimize Your Website’s “Press Room” - YELLOWPAGES.COM’s Website team can help you build a site that makes the most of your publicity program, offering every service from copywriting and design to hosting. Go to the site and check out the sample pages from a wide range of industries. Learn more
- Picture Yourself as an Expert
- One way to position yourself as an expert and show your customers and prospects what you know is with a video ad from AT&T Advertising Solutions. Build your reputation while you gain national exposure through dual YELLOWPAGES.COM and YouTube postings. Learn more
Support Your Retention Program in All Your Media- Once you develop a loyalty program, make sure customers and prospects are aware of it—publicize it in every possible communication. AT&T Advertising Solutions provides an array of print, online and mobile solutions, all of which can work in concert to bolster your loyalty program. Learn more
