online video

Maximize Your Marketing

Marketing never stops. While 2008 was a down year for almost every business, information and media research firm The Nielsen Company notes that total U.S. ad spending clocked in at an impressive $136.8 billion for the year, a reduction of less than 3% over the previous year. No matter what, the data illustrates, getting your name in front of prospects and customers remains the most sought-after competitive advantage.

What has changed is the marketing landscape itself. Traditional media—television, magazine and radio advertising—has been and continues to be on the decline. On the other hand, according to online research company eMarketer’s April 2009 study, US Advertising Spending: The New Reality, online, or digital, ad dollars have shown increasing growth, from 7.6% of the total ad spend in 2007, to 8.7% in 2008 and a projected 9.9% in 2009.

To that end, AT&T Advertising Solutions offers an integrated suite of proven Web-based and print products and services encompassing the latest applications, including online and print Yellow Pages, search engine marketing, audio and video ads, Website development, direct mail and more. It’s all geared to leveling the marketing and lead-generation playing field for small business. And when we say “proven,” we mean it. For example, 87% of print Yellow Pages users make a purchase, as do 70% of online Yellow Pages users.*

Our solutions are also designed to keep you ahead of the competition, not just keep up with it. For example, as video ads and expanded mobile communications heat up, AT&T Advertising Solutions is there for you with custom video ads, posted at YELLOWPAGES.COM and YouTube, and mobile search.

Staying on top of the trends and effectively using cutting-edge marketing techniques can be difficult, which is why we’ve this e-newsletter. It’s devoted to helping you communicate your value, differentiate your business and, most important, pull in qualified leads, using the latest available marketing techniques.

At AT&T Advertising Solutions, our job is to connect businesses with their customers, connect buyers with sellers and to be the lead-generation leader for local business. To make that happen, we’ve built the tools that can put you in a position to succeed, but we also want to assist you in understanding how and why they work. We know that, ultimately, if you succeed, we succeed.

*CRM Associates, KN/SRI, YPA and ComScore, 2008.