September 2009
planning essentials
When Times Get Tough, Push Your Unique Value Proposition (UVP)
When business is bad, too many organizations try to “cut” their way to success. While reducing costs and lowering prices may be a grim necessity, it all-too-often eclipses what may be a significant opportunity for an organization to outflank the competition, grow its customer base and deepen its customer relationships. Learn more
planning essentials
Marketing Right: It’s the Message!
When you look at any advertising or marketing, what grabs you? Splashy graphics are great, but, ultimately, it’s the written message that sells your business. Learn more
Lead generation
Keys to Prospecting: Finding Quality Leads
Turning good leads into truly qualified leads is tough work, regardless of what you sell. And in the current economy, before you add anyone to your ongoing database, you want to prequalify them as best you can. Learn more
in this issue:
- PLANNING ESSENTIALS
- When Times Get Tough, Push Your Unique Value Proposition (UVP)
- Marketing Right: It’s the Message!
- Lead generation
- Keys to Prospecting: Finding Quality Leads
AT&T Real Yellow Pages
= Real Value- If you want to communicate your value to buyers actively seeking your products and services, AT&T Real Yellow Pages offers the right format. Research shows that consumers turn to the Yellow Pages when they’re ready to make a purchase: 98% of consumers recognize Yellow Pages, 94% use them and 64% have used them in the past 30 days.* A truly customizable solution, the AT&T Real Yellow Pages are geared toward connecting buyers directly to your business. Learn more
- *Source: Knowledge Network, Y Advantage Survey, 2008.
Marketing with Muscle- Digital Express from AT&T Advertising Solutions can make your marketing message top-of-mind for customers and prospects through the impact only postcards offer. This easy-to-use direct mail solution for small businesses lets you order customized postcards within minutes for delivery to any number of targeted customers. Learn more
Generate Quality Leads- If you’re seeking qualified leads and contacts, AT&T Advertising Solutions provides an array of proven print, online and mobile solutions. Use our integrated marketing tools to pull in good leads and boost your bottom line. Learn more
